Magnets and Print NZ Artwork Specs for standard business card 90x55mm, 2mm bleed to all sides, all text 6mm in from the sides.

Artwork Specs Example of Business Card / Fridge Magnet (90x55mm) The same rules apply for all magnet templates.

Artwork Template: 94 x 59mm. (Includes 2mm Bleed to all sides ) All Text 6mm in from the sides. CMYK Colour Only – No Spot Colours. Convert all Fonts to Curves or Outlines. Accepted file types = PDF, TIF or EPS. Please do not include TRIM or DIE LINES.
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– Preferred Formats
Adobe PDF ( Please set as Press Quality ).Adobe Indesign, Photoshop, Illustrator FilesPDF, TIF, EPS Files 300 dpi min. Colour: All files to be in CMYK. ( No Spot Colours )Fonts: Convert all fonts to Curves, Outlines

– Bleed Area
Always add minimum 2mm bleed to each side of the print job – when you require images, photos and solid colour blocks to run to the edge of the page.Text, logos that you do not want “chopped off” should be inside the margin area. e.g. min 4mm from the edge of trim size outside edge.

– Why add bleed?
A bleed area is a Printed area which extends outside the trimmed area. It is not possible to print all the way to the edge of the paper sheet. To achieve this effect it is necessary to print a larger area than is required and then trim the paper down.

Your supplied artwork files are expected to be supplied in final form, which means they are ready-to-print without the requirement for changes or modifications.

Artwork alterations or modifications to your artwork may add additional costs so its important to insure that your artwork is set out correctly.

Remember – you are creating artwork for commercial printing which has different rules than designing for the internet. Design artwork must be set to CMYK colour mode and 600dpi – never RGB colour mode.

If you are using bitmap graphics, imagery or photos they should be created at 600dpi and in CMYK colour mode. Saving your bitmap images and photos as .TIF (or .TIFF) files will produce higher quality images than .JPG, .GIF, .PNG or .BMP.

Photoshop Design:

Because text and line-art tends to be pixilated when included in bitmap images, we highly recommend that Photoshop be used to process images but not for typesetting or creating line-art.

For best results it is preferable to save your images in Photoshop as .TIF (or .TIFF) files and then complete your design with typesetting and line-art in a program such as Illustrator or Indesign.

To design your Fridge Magnet using one of our standard shapes you can download the templates on our website. By overlaying your logos, text or images you can create a design that meets our requirements for printing.

Convert Your Text To Outlines / Paths:

Fonts can cause problems when sending artwork to press. If you’ve used a typeface that your printing house doesn’t have, the document will print incorrectly.

This is why you’ll find that fonts within most vector logos (containing text) will have been converted to outlines, or paths. This effectively means that the text is no longer text – it has become a graphic, and the text cannot be altered.

It’s good practice to keep an editable copy of your document before you convert text to outlines and save the file. This is so that you can come back and edit it at a later date, instead of having to recreate the artwork with text again.
Die Cutting:

This technique incorporates the use of sharp steel rules in a wooden die (form-chase) to cut the magnet. The steel rules are bent by mechanical jigs to form the shape that the magnet will be finally cut into.
Die cutting is a strong visual technique that will offer you 1000’s of design shape possibilities. A die cutting design can be straight, square, rectangular, and circular or any specially designed shape.

The cuts are made on a letterpress machine with the sharp edged steel, die cutting the magnet surface to form the shape.

The cost of a cutting die depends on the design of the shape and also how many shapes can economically be cut from the magnet sheet.

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